Writing for the web
Your website (or your client's website/s) is a key marketing tool, but are you making the most of it? Obviously you'll do your best to attract people to your website, but that's only part of the battle. People often spend only a few seconds on each page. If you want to achieve your goals, you'll need to keep their interest and keep them reading. So the words you use are crucial. You need to pick them very carefully and get to the point quickly and clearly.
If you want your website to create the right impression and generate the enquiries you need, ask yourself:
- is the text easy to read?
- are the words clear, concise and straightforward?
- is it free of jargon, management-speak and long-winded words and phrases?
- are key benefits explained in a persuasive and convincing way?
- is there a coherent, uniform style and consistent tone of voice throughout?
- is the text free of typos and errors?
Transform your text
If you've answered "no" to any of these questions, let us take a look at your words. We'll be happy to tell you what we think needs to be done and give you a cost for transforming your text into clear and effective copy.
Send the details to info@chiappe.co.uk