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  • Financial Copywriting

Financial Copywriting

Whether a brochure, newsletter, website or annual report, copywriting that is well-crafted can increase your competitive edge and lend clarity and professionalism to your marketing communication. We develop, write, and edit financial press and marketing materials, website content, brochures and flyers, business letters, company profiles, and associated literature.

  • We offer specialist financial copywriting services in a field where precision and clarity of meaning is vital.
  • Our experience covers a range of different needs, from retail bank product brochures and leaflets to corporate investment services and IFA boutique websites.
  • A key part of our service includes analysing your communication objectives and advising on (and where required, specifying) the right end product.
  • We produce clear, concise copy on varied and complex subject matter.

We write a wide range of marketing and research documents, chiefly for financial and professional services companies. These include:

Placed articles
Using first-class journalistic skills honed at leading financial magazines and newspapers, to present your point of view in as informative and lively manner.

Brochures
More substantial and long-lasting than a leaflet, we can produce brochures from initial idea to final product – including defining key strategic service or product messages and agreeing the ‘look and feel’.

Newsletters
We have experience of writing many different types of newsletter for different corporate audiences: we would harness this experience to the specific, and unique, needs of your newsletter.

Websites
A website delivers visitors and, ultimately, business. It will be a combination of good design, good layout and good landing pages, plus the right words. We can contribute the right words to your site, or work with our own web design associates to offer a complete web creation package.

Flyers / leaflets
These need to be clear, informative and unfussy, whether they are about your company or about a specific product or service. Flyers and leaflets can be in any format – the key thing is to get the words right.

Conference and seminar reporting
Do you need a brief, accurate and readable record of a conference or seminar that captures the key points? We have the experience and skills to deliver this accurately, to order and on time.

Thought leadership reports
Drawing clear conclusions from detailed research and showcasing an organisation’s intellectual capital.

Our Work
  • Write, edit and manage the design of a high profile newsletter for a large multinational private bank, covering all the key asset classes.
  • Write a quarterly newsletter for a London-based boutique asset manager, focusing on asset allocation strategies and Market commentaries.
  • Founding editor and then features editor of World Finance magazine, writing numerous business articles and commentaries over several years.